Industry: Business consultancy

Product: Innovation and growth strategy agency

Company Overview: Think Creative is a business consultancy that specializes in alternative growth strategies based on a deep understanding of the needs, behaviors, and motivations of customers and business clients. They help companies to generate new sources of growth; non-profits to increase earned revenue; and private equity investors to improve their portfolio performance and assess the growth potential of prospective acquisitions. Since 2002, Think Creative has assisted medium and large organizations around the world, including household names like Nokia, BBVA, Bridgestone, Santander, and Foster Wheeler.

Project Brief: Think Creative is a team of highly intuitive, intelligent and creative people who help other businesses to grow and expand. Often coming up with clever creative solutions for their clients, the company was struggling to close the deal with potential clients simply because their brand identity did not correspond with their abilities. Think Creative's old-fashioned, complicated website was replaced by a responsive, modern layout which articulated and illustrated their capabilities efficiently. Their new identity involved getting rid of the cliché light bulb symbol and replacing it with a timeless, minimalistic identity that would appeal to different consumer segments. Along with a new brand identity and website, numerous presentations were designed to bring new clients aboard.

thinkcreativeusa.com