Industry: Wines and Spirits

Product: Sparkling Wine

Company Overview: The Raventós i Blanc estate, 90 hectares of woodland and vineyards in Sant Sadurní d'Anoia, has belonged to the Raventós family since 1497. It has been passed on intact from generation to generation up to the present day. In 1872, Josep Raventós Fatjó made the first sparkling wine with secondary fermentation in the bottle with grapes from the estate. Since then, every generation has been devoted to vine growing and to making fine sparkling wines. A unique new project was conceived to make the most of the estate, the unrepeatable terroir: Raventós i Blanc. When Josep María Raventós i Blanc and his son Manuel Raventós decided to found the winery at the center of their historic estate in 1984, their dream of creating a premier global brand became an obsession. There can be no doubt that it was the fruit of a great passion.

Project Overview: (Concept Work) Raventos wanted to redesign their well-know premium sparkling wine label without deviating too far from their existing brand identity. A new label was created that strategically outlined not only basic product and brand information, but also highlighted unique selling propositions based on the wine’s development process such as climate, grape refinement, soil minerality, and conditions of the harvest year. Conca del Riu is a limited edition champagne with only 2000 bottles refined per batch. This premium, high-craft aspect of the brand was underscored with hand-written elements on the bottle’s label. 

Image of vineyard is by Raventós i Blanc.