Industry: Food

Product: Olive Oil

Company Overview: (Concept work) A Greek trading and export company approached us in order to develop a brand for their new extra virgin olive oil. The company told us to exercise our creativity and to play with different styles and looks to find a unique image for their oil. The goal was to create a package that would attract a new consumer market. The name and product details would come later. The materials and bottle design were the primary concern when developing packaging for the oil due to the superior quality of the product. This oil is produced from carefully selected olives that are hand-picked and sorted, then cold-pressed solely by mechanical means. The olives are grown in sun-drenched olive groves in the hills of Peloponnese at an altitude of 160 meters which is considered ideal for the production of olive oil. 

Project Brief: Our aim was to harmoniously combine simplicity and prestige with a friendly disposition. The visual approach for the packaging is simple, elegant and timeless. The client wanted us to stress the olive oil's nutritional benefits, so we designed a creative indicator of the level of consumption on the bottle's side view. The indicator reminds consumers of the nutritional value of olive oil by rewarding consumption with cheerful and encouraging words.