Industry: Beauty

Product: Body Scrubs

Company Overview: Khoi produces body care products which contain handmade gem elixirs that are charged with crystalline Reiki. Gemstones and crystals act as a pathway for vibrational healing which can have a profound impact on physical, emotional and spiritual health. Each gemstone is carefully selected to balance one of the chakras.

Khoi's founder created the product based on the Mayan healing traditions passed down from ancestral generations. Their products take inspiration from indigenous cultures around the world that practice the use of flower essences, plant based healing, aromatic healing, and gem and crystal therapy. 

Project Brief: The Khoi brand needed to convey their unique selling proposition visually and colorfully while also speaking to the ancestry and spirituality of the brand’s founder. Khoi products are 100% natural, holistic, plant-based healing scrubs which can be found for sale in major spas.

Concept 1 underscored the brand’s ancestral roots by using native patterns in bright colors gleaned from each product’s particular gemstone. A special die cut label showcased the natural color and shape of product's unique crystals. 

Concept 2 emphasized the brand’s spiritual foundation. Unique symbols that channeled ancestral iconography and traditional healing practices were used to accent this elegant product family.