Industry: Food

Service:  An online marketplace for premium organic foods.

Company Overview: Greensbury Market works closely with carefully selected farms and fisheries that meet and exceed the standards of organic certification, and place a strong emphasis on taste. They are proactive stewards of the environment, and uphold animal welfare to the highest degree. After rebranding the company secured an equity partnership with Rastelli Foods Group, and experienced a 138% increase in new customers between Q1 and Q2 of 2015. 

Project Brief: Greensbury Market had everything to become a successful start up company with huge potential for rapid growth – the only roadblock was their aesthetic. Greensbury’s original identity failed to communicate multiple unique pillars of their brand: that it offers premium products, that it maintained high standards of production, that it was committed to animal welfare, and that its production processes are more eco-friendly than market alternatives. With the help of watercolor illustrations and a product photography revamp, the new Greensbury brand communicated value clearly and visually, and was a standout on the market. A fresh website not only drove sales, but was a platform to engage customers and develop a community.  A head-to-toes rebrand, the project entailed the creation of a web store, promotional materials, gift cards, mailing packaging, butcher paper, email newsletters, investor’s presentations, and more.