Industry: Beauty

Product: Cosmetic Line

Company Overview: Founded in 1993 by board-certified dermatologist Loretta Ciraldo, MD, FAAD, CosMedical Technologies provides custom label skin care to licensed professionals around the world. As a supplier to the professional skin care industry, CosMedical Technologies offers a wide range of dermatologist-developed formulas: Anti-Aging, Anti-Acne, Redness/Sensitivity, Rosacea, and Sun Care. In the custom-label skin care industry, CosMedical Technologies is considered a forerunner in providing effective formulas created with advanced ingredients and innovative technology. 

Brief: Cosmedical Technologies had a challenging task at hand. The company wanted to create a brand identity for a wide range of products while making sure that their identity could easily be applied to the private label brands of their partner spas and physicians. Cosmedical Technologies wanted to assure their partners that their products would help them to build a loyal following due to the controlled distribution which occurs with private labeling. The private label products display the partner company's own logo and colors while utilizing the Cosmedical brand elements, state-of-the-art packaging, and of course, products. Ultimately they wanted to take a minimalistic approach with a clean and professional appearance. Cosmedical Technologies wanted a "little black dress" identity that would fit perfectly with their cosmetic partners' needs to delight their patients with their own effective medical grade skin care brand. 

The process began with the logo concepts and mood boards. Eventually, we designed labels with very detailed guidelines and a speak-for-itself brand guide to protect the company's brand identity against external variables. 

Video by Cosmedical Technologies