SodaStream is the leading brand when it comes to DIY and sustainable sparkling water. With our latest partnership, we helped the company revitalize its fizzy drink experience by pairing it with bubly’s refreshing array of flavors and infusing bubly’s sense of fun.

The Idea : Joy-infused H2O.

When we set out to marry bubly’s refreshing flavors with SodaStream’s innovative technology, our goal was to capture that feeling of instant joy when you pop open a can of bubly. We wanted to design an at-home experience that would lead to endless flavorful pick-me-up moments. Thus bubly drops were born.

The Design: A perfect coupling.

Our task was to translate bubly’s distinct and playful brand into a format that would work with SodaStream’s existing branding. We connected the two identities together, creating a seamless visual system that was executed across physical and digital platforms, celebrating both of the brands.

We approached this design as a 360 ecosystem development which included key visual development, packaging design, digital assets, lifestyle and product photography, a playbook that enabled the creation of in-store and digital presence at launch and beyond. We also tapped into the power of Bubly’s brand ambassador Michael Buble and extended his influence to the bubly drops launch with an array of assets.