Industry: Entertainment

Product: Music Festival

Company Overview: Since its inception in Brooklyn in 2008, BEMF has established itself as Brooklyn's most influential festival. The festival holds a legacy of forward thinking curation, positioning it as a unique showcase for New York’s emerging talent alongside leaders of the global underground. Brooklyn Electronic Music Festival strives to blur genre boundaries and push through traditional notions of the underground scene in order to present artists that deserve to be heard in NYC. BEMF provides a platform for those involved in the electronic music industry to discuss ideas, ways to overcome issues and challenges, and to celebrate its unique artists. 

Product Brief: Brooklyn Electronic Music Festival had grown so quickly in popularity that they wanted to polish their brand identity. The original logo was blocky, clunky, and did not reflect the look or feel of the festival. After a logo workshop, this version was selected because it speaks to the essential nature of the festival – the logo is clean, professional, and energizing. 

Images by BEMF