Industry: Non Profit Organization

Company Overview: Bid Against Hunger is a charity event held by City Harvest to help raise money to deliver good, nutritious food to New Yorkers in need, and build local communities where residents have regular access to affordable, fresh and healthy food. Supporters can enjoy food and drink from over 70 of the city’s top restaurants, chefs and mixologists, while bidding on exclusive prizes in live and silent auctions. Last year, Bid Against Hunger raised over $1.3 million to help feed New York’s hungry residents. Restaurant participants include The Lamb's Club, Landmarc, Le Bernardin, Red Rooster, and Tribeca Grill. Auction items range from exclusive dinners with top chefs and vacation packages, to sports memorabilia and concert tickets. VIP Room guests enjoy some of the best dishes from the New York City dining scene featuring a tasting of specialty wines curated by Aldo Sohm, Chef Sommelier of Le Bernardin.

Project Brief: For its annual 2016 ceremony, Big Against Hunger wanted a series of icons developed in a particular style to be used in invitations, signage, menus, and other items.