SodaStream is the leading brand when it comes to DIY and sustainable sparkling water. With our latest partnership, we helped the company revitalize its fizzy drink experience by pairing it with bubly’s refreshing array of flavors and infusing bubly’s sense of fun.
The Idea : Joy-infused H2O.
When we set out to marry bubly’s refreshing flavors with SodaStream’s innovative technology, our goal was to capture that feeling of instant joy when you pop open a can of bubly. We wanted to design an at-home experience that would lead to endless flavorful pick-me-up moments. Thus bubly drops were born.
The Design: A perfect coupling.
Our task was to translate bubly’s distinct and playful brand into a format that would work with SodaStream’s existing branding. We connected the two identities together, creating a seamless visual system that was executed across physical and digital platforms, celebrating both of the brands.
We approached this design as a 360 ecosystem development which included key visual development, packaging design, digital assets, lifestyle and product photography, a playbook that enabled the creation of in-store and digital presence at launch and beyond. We also tapped into the power of Bubly’s brand ambassador Michael Buble and extended his influence to the bubly drops launch with an array of assets.
Coming Soon
The long-term brand strategy for Pepsi® is one of continual evolution, setting the trend to be relevant for each generation of fans. In 2018, Pepsi celebrated its legacy with the global Generations campaign. As a hit maker in pop culture and music, Pepsi set out to create designs that celebrated specific generations and the unique contributions made to pop culture and our collective memory.
The design strategy for the Generations campaign was to tap into Pepsi equity as a dynamic, evolving brand and celebrate its ever-changing expressions that remain iconic today. Each generation of Pepsi fans has an emotional connection to the Pepsi designed in their decade. These fans see it as “their” Pepsi, and reviving these designs brings back an individualized Pepsi moment to loyal Pepsi consumers.
The brand’s packaging has changed over the years, and a digital archive doesn’t exist for vintage designs, so the design team revived these iconic designs from the product archive to fit today’s manufacturing standards. The team created these designs in multiple languages and across dozens of new formats. The biggest challenge was to maintain the iconic presence of each design, while ensuring that they also worked together seamlessly as a series.
The iconic 1980’s can was remastered from a signed custom can made for the 1984 Victory Tour by the King of Pop. The design team reworked the design to accurately reflect the original, while formatting it for the new 2018 can shape. Once guidelines were established, it was released to the global markets and individually reviewed to ensure visual consistency.
Pepsi Generations took this 360-brand moment across the world in myriad ways, from fashion capsule collections to Pepsi coolers at consumers’ favorite restaurants. In Turkey, an emerging fashion designer (Deniz Berdan) created a bespoke collection for her runway show. In the USA, dozens of fashion brands launched throwback designs for today’s Pepsi generation. The successful campaign deeply resonated with consumers around the world, celebrating and increasing brand love across the generations.
(coming soon)
Industry: Beauty
Product: Cosmetic Line
Company Overview: Founded in 1993 by board-certified dermatologist Loretta Ciraldo, MD, FAAD, CosMedical Technologies provides custom label skin care to licensed professionals around the world. As a supplier to the professional skin care industry, CosMedical Technologies offers a wide range of dermatologist-developed formulas: Anti-Aging, Anti-Acne, Redness/Sensitivity, Rosacea, and Sun Care. In the custom-label skin care industry, CosMedical Technologies is considered a forerunner in providing effective formulas created with advanced ingredients and innovative technology.
Brief: Cosmedical Technologies had a challenging task at hand. The company wanted to create a brand identity for a wide range of products while making sure that their identity could easily be applied to the private label brands of their partner spas and physicians. Cosmedical Technologies wanted to assure their partners that their products would help them to build a loyal following due to the controlled distribution which occurs with private labeling. The private label products display the partner company's own logo and colors while utilizing the Cosmedical brand elements, state-of-the-art packaging, and of course, products. Ultimately they wanted to take a minimalistic approach with a clean and professional appearance. Cosmedical Technologies wanted a "little black dress" identity that would fit perfectly with their cosmetic partners' needs to delight their patients with their own effective medical grade skin care brand.
The process began with the logo concepts and mood boards. Eventually, we designed labels with very detailed guidelines and a speak-for-itself brand guide to protect the company's brand identity against external variables.
Video by Cosmedical Technologies
Industry: Wines and Spirits
Product: Sparkling Wine
Company Overview: The Raventós i Blanc estate, 90 hectares of woodland and vineyards in Sant Sadurní d'Anoia, has belonged to the Raventós family since 1497. It has been passed on intact from generation to generation up to the present day. In 1872, Josep Raventós Fatjó made the first sparkling wine with secondary fermentation in the bottle with grapes from the estate. Since then, every generation has been devoted to vine growing and to making fine sparkling wines. A unique new project was conceived to make the most of the estate, the unrepeatable terroir: Raventós i Blanc. When Josep María Raventós i Blanc and his son Manuel Raventós decided to found the winery at the center of their historic estate in 1984, their dream of creating a premier global brand became an obsession. There can be no doubt that it was the fruit of a great passion.
Project Overview: (Concept Work) Raventos wanted to redesign their well-know premium sparkling wine label without deviating too far from their existing brand identity. A new label was created that strategically outlined not only basic product and brand information, but also highlighted unique selling propositions based on the wine’s development process such as climate, grape refinement, soil minerality, and conditions of the harvest year. Conca del Riu is a limited edition champagne with only 2000 bottles refined per batch. This premium, high-craft aspect of the brand was underscored with hand-written elements on the bottle’s label.
Image of vineyard is by Raventós i Blanc.
Industry: Entertainment
Product: Award Show Presented by Logo TV
Company Overview: The NewNowNext-Awards is an annual American entertainment awards show, presented by the transgender-themed channel Logo. Launched in 2008, awards are presented both for LGBT-specific and general interest achievements in entertainment and pop culture.
Project Brief: As part of an internship program, Logo TV needed assistance preparing all of the deliverables for their annual NewNowNext Award ceremony. A team of illustrators and designers came up with the award ceremony's look by creating a unique pattern of repeated "N"s. My job was to take the image and adapt it to fit various forms of media such as posters, event passes, coasters, mailing cards, microphone cubes, napkins, etc. In addition to preparing the image for the award ceremony I assisted in creating online banners, presentations, and newsletters, as well as helping to organize photoshoots.
Images by Logo TV
Industry: Entertainment
Product: Music Festival
Company Overview: Since its inception in Brooklyn in 2008, BEMF has established itself as Brooklyn's most influential festival. The festival holds a legacy of forward thinking curation, positioning it as a unique showcase for New York’s emerging talent alongside leaders of the global underground. Brooklyn Electronic Music Festival strives to blur genre boundaries and push through traditional notions of the underground scene in order to present artists that deserve to be heard in NYC. BEMF provides a platform for those involved in the electronic music industry to discuss ideas, ways to overcome issues and challenges, and to celebrate its unique artists.
Product Brief: Brooklyn Electronic Music Festival had grown so quickly in popularity that they wanted to polish their brand identity. The original logo was blocky, clunky, and did not reflect the look or feel of the festival. After a logo workshop, this version was selected because it speaks to the essential nature of the festival – the logo is clean, professional, and energizing.
Images by BEMF
Industry: Enterntainment
Product: Lifestyle Magazine
Company Overview: From the people who bring you Forbes, ForbesLife is written for those who play as hard as they work. It’s an inside look at the best that life has to offer: travel, arts & entertainment, automobiles, and more. Forbes is about making it. ForbesLife is about enjoying it. ForbesLife, an offshoot of Forbes, includes articles which show the best parts of what life has to offer.
Brief: As a part of an internship program, ForbesLife needed assistance with maintaining their work flow and with production of their monthly magazine issue. Daily activities such as coordination with photo department, photo selection, and layout design were important steps in creating monthly issue of ForbesLife magazine.
Industry: Non Profit Organization
Company Overview: Bid Against Hunger is a charity event held by City Harvest to help raise money to deliver good, nutritious food to New Yorkers in need, and build local communities where residents have regular access to affordable, fresh and healthy food. Supporters can enjoy food and drink from over 70 of the city’s top restaurants, chefs and mixologists, while bidding on exclusive prizes in live and silent auctions. Last year, Bid Against Hunger raised over $1.3 million to help feed New York’s hungry residents. Restaurant participants include The Lamb's Club, Landmarc, Le Bernardin, Red Rooster, and Tribeca Grill. Auction items range from exclusive dinners with top chefs and vacation packages, to sports memorabilia and concert tickets. VIP Room guests enjoy some of the best dishes from the New York City dining scene featuring a tasting of specialty wines curated by Aldo Sohm, Chef Sommelier of Le Bernardin.
Project Brief: For its annual 2016 ceremony, Big Against Hunger wanted a series of icons developed in a particular style to be used in invitations, signage, menus, and other items.
Industry: Beauty
Product: Body Scrubs
Company Overview: Khoi produces body care products which contain handmade gem elixirs that are charged with crystalline Reiki. Gemstones and crystals act as a pathway for vibrational healing which can have a profound impact on physical, emotional and spiritual health. Each gemstone is carefully selected to balance one of the chakras.
Khoi's founder created the product based on the Mayan healing traditions passed down from ancestral generations. Their products take inspiration from indigenous cultures around the world that practice the use of flower essences, plant based healing, aromatic healing, and gem and crystal therapy.
Project Brief: The Khoi brand needed to convey their unique selling proposition visually and colorfully while also speaking to the ancestry and spirituality of the brand’s founder. Khoi products are 100% natural, holistic, plant-based healing scrubs which can be found for sale in major spas.
Concept 1 underscored the brand’s ancestral roots by using native patterns in bright colors gleaned from each product’s particular gemstone. A special die cut label showcased the natural color and shape of product's unique crystals.
Concept 2 emphasized the brand’s spiritual foundation. Unique symbols that channeled ancestral iconography and traditional healing practices were used to accent this elegant product family.
Industry: Personal Identity
Product: Logo
Project Brief: : Destination weddings have been gaining popularity recently. This trend, coupled with the advances being made to event spaces and planning, has led to the popularization of personalized wedding identities. Mike and Bea wanted their wedding to have its own emblem featuring their initials. Working with Bea's hand-drawn sketches as inspiration, an elegant wordmark was crafted that preserved the essence of her hand-drawn script while adapting it for the digital space. That allowed the design to be flexible enough to be used with multiple types of media in a manner that was both legible and compelling.
Industry: Food
Service: An online marketplace for premium organic foods.
Company Overview: Greensbury Market works closely with carefully selected farms and fisheries that meet and exceed the standards of organic certification, and place a strong emphasis on taste. They are proactive stewards of the environment, and uphold animal welfare to the highest degree. After rebranding the company secured an equity partnership with Rastelli Foods Group, and experienced a 138% increase in new customers between Q1 and Q2 of 2015.
Project Brief: Greensbury Market had everything to become a successful start up company with huge potential for rapid growth – the only roadblock was their aesthetic. Greensbury’s original identity failed to communicate multiple unique pillars of their brand: that it offers premium products, that it maintained high standards of production, that it was committed to animal welfare, and that its production processes are more eco-friendly than market alternatives. With the help of watercolor illustrations and a product photography revamp, the new Greensbury brand communicated value clearly and visually, and was a standout on the market. A fresh website not only drove sales, but was a platform to engage customers and develop a community. A head-to-toes rebrand, the project entailed the creation of a web store, promotional materials, gift cards, mailing packaging, butcher paper, email newsletters, investor’s presentations, and more.
Industry: Beauty and Hygiene
Product: Tooth whitening products
Company Overview: With over 40 years of combined experience in researching and testing professional whitening technologies, the founders of Smileactives have a lot to smile about. After spending several years in development, they are proud to offer professional whitening systems that are both affordable and accessible outside of the dental office. The Smileactives line of teeth whitening and oral care products are manufactured in the USA by Oraceutical, one of the world’s leading R&D companies. Oraceutical manufactures, patents and markets innovative, next-generation products for dental professionals and consumers.
Project brief: With its patented technology and amazing consumer test results, Smileactives wanted to establish a new, recognizable brand identity. We began with examining different directions that the brand could go in before deciding on logo concepts, primary packaging, and secondary packaging for the whitening products.
The brand’s main feature became an overlapping wave pattern which symbolizes the product’s whitening power. The wave pattern's different levels of color intensity refer to fast and noticeable results, ultimately imitating the whitening process by showcasing a multilevel "dipping” effect. Smileactives products are sold online on QVC and Amazon, and in store at Ulta and Costco. During the holiday season, Smileactives pens were being sold as part of holiday gift sets, giving us an opportunity to design fun, bright, and festive seasonal packaging.
Industry: Business consultancy
Product: Innovation and growth strategy agency
Company Overview: Think Creative is a business consultancy that specializes in alternative growth strategies based on a deep understanding of the needs, behaviors, and motivations of customers and business clients. They help companies to generate new sources of growth; non-profits to increase earned revenue; and private equity investors to improve their portfolio performance and assess the growth potential of prospective acquisitions. Since 2002, Think Creative has assisted medium and large organizations around the world, including household names like Nokia, BBVA, Bridgestone, Santander, and Foster Wheeler.
Project Brief: Think Creative is a team of highly intuitive, intelligent and creative people who help other businesses to grow and expand. Often coming up with clever creative solutions for their clients, the company was struggling to close the deal with potential clients simply because their brand identity did not correspond with their abilities. Think Creative's old-fashioned, complicated website was replaced by a responsive, modern layout which articulated and illustrated their capabilities efficiently. Their new identity involved getting rid of the cliché light bulb symbol and replacing it with a timeless, minimalistic identity that would appeal to different consumer segments. Along with a new brand identity and website, numerous presentations were designed to bring new clients aboard.
Industry: Food
Product: Olive Oil
Company Overview: (Concept work) A Greek trading and export company approached us in order to develop a brand for their new extra virgin olive oil. The company told us to exercise our creativity and to play with different styles and looks to find a unique image for their oil. The goal was to create a package that would attract a new consumer market. The name and product details would come later. The materials and bottle design were the primary concern when developing packaging for the oil due to the superior quality of the product. This oil is produced from carefully selected olives that are hand-picked and sorted, then cold-pressed solely by mechanical means. The olives are grown in sun-drenched olive groves in the hills of Peloponnese at an altitude of 160 meters which is considered ideal for the production of olive oil.
Project Brief: Our aim was to harmoniously combine simplicity and prestige with a friendly disposition. The visual approach for the packaging is simple, elegant and timeless. The client wanted us to stress the olive oil's nutritional benefits, so we designed a creative indicator of the level of consumption on the bottle's side view. The indicator reminds consumers of the nutritional value of olive oil by rewarding consumption with cheerful and encouraging words.
Industry: Tobacco
Product: Cigars
Company Overview: Hermanos Cigar Bar takes inspiration from the iconic New York City pre-prohibition establishments. With a focus on cigars and the smoking experience, Hermanos references a time when cigars were serious and uncomplicated.
Project Brief: In our research, we discovered that many cigar brands take a traditional approach to their look. We saw this as an opportunity to take a modern, fresh approach to Hermanos' cigar branding. Hermanos picked the leaf/feather icon for their brand because of the double meaning of the symbolism behind it. By combining the feather and the organic leaf, Hermanos identified their brand as a company that pays attention to the materials that they work with while creating an uncomplicated, pleasing and enjoyable buying experience for the consumer.
